20 Fascinating Topics That Every New Blog Should Tackle

When you know your stuff, writing a blog is easy, right?

Uh. Not necessarily.

I’d say that I’m pretty familiar with digital marketing. But when it comes to blogging, I still face challenges.

The challenge isn’t my lack of knowledge; it’s translating that knowledge into readable content–content helpful to you and other marketers.

Maybe you’ve faced the same challenge.

For some reason, conveying stuff you know inside and out is a lot trickier than it appears. Writing is difficult enough, but continually coming up with topics that would boost your online marketing efforts seems downright impossible.

In the old days, maintaining a business blog was more about appeasing search engine algorithms than appealing to actual humans. Back then, cramming posts full of keywords was the top priority.

Today, for a business blog to produce results, it has to appeal to humans first and search engines second. In fact, SEO and UX are basically one and the same.


Gone are the days of blathering on ad nauseam about anything your heart desires.

Content marketing via blogging is one of the best ways to increase the online visibility of a brand. These days, though, the posts you create must be engaging, informative, interesting, and generally high in quality to get you anywhere.

Contrary to what you may have heard, quantity does not exceed quality here. Even so, coming up with fascinating topics for a blog is often difficult for business owners. Here are 20 topics and ideas to get you off to a great start.

1. Write a long-form post

In the business world, getting straight to the point is generally the way to go. Quick, snappy blog posts have a time and a place, but your blog will suffer if that’s all you ever do.

Regardless of your niche, there are surely topics you could cover that require more than 400-500 words. Brainstorm topics that demand extensive, in-depth coverage, and then create long-form blog posts about them. The exhaustive nature of such posts will make them fascinating to anyone who is thirsty about the topic.

Download this checklist of 20 fascinating topics that every new blog should tackle.

You may be aware that long-form blog posts–over 2,000-3,000 words–will rank higher, get more shares, and earn more links.


This is the kind of traction you need to gain with your blog.

2. Be a reporter

Even if journalism was never your forte, pretend otherwise by reporting back to your audience about important events in your industry. Ideally, these should be events you have attended yourself.

There are, of course, differences between journalistic writing and blog writing. However, in today’s content-driven world, there is also a lot of overlap.


For example, write a blog about your experience at a recent trade show. At the event, take notes about the things you see and the people with whom you interact. Take photos, and include them in your post. Include your own insights to make the piece more personal.

3. Comment about a popular post

Part of maintaining an interesting blog is staying in the loop about happenings in your niche and industry. You should already be keeping up with blogs in that sphere. When a particularly interesting one pops up, write a post about it.

Doing this accomplishes a few things. First, it lets you engage with the community while delivering your take on the original post. Second, it gives you the opportunity to link back to the original post, which might result in a link in return. You’ll gain exposure and, potentially, some backlinks!

4. Share your secrets

No, I’m not telling you to give away all your secrets. Rather, connect more deeply with your audience by giving them information about your business practices and processes “from the horse’s mouth.”

It’s all about transparency and authenticity, and it resonates strongly with readers. People enjoy feeling like they are privy to special knowledge.

I do this as often as possible, e.g., by updating my audience on the $100,000 challenge, showing all the relevant data, metrics, and revenue numbers, and sharing the lessons I’m learning from my experiment.


Maybe it’s time to pull back the curtain, and share your secrets in a blog post.

5. Round up industry experts

Establish relationships with key players within your industry through persistent social media activity. Once they’ve gotten to know you, invite thought leaders in your niche to share their views regarding a specific topic.

Compile all their contributions–with their permission, of course–and create a roundup blog post with them. Include links to each person’s blog because they might return the favor.

6. Make an infographic

You probably have plenty of facts and statistics about your niche and industry at your disposal. Put relevant ones together, and use them to create an eye-catching infographic to share on your blog.

If necessary, hire someone to create it for you. Include it in a new blog post, and then provide commentary about the facts and statistics within the body of the post. Encourage sharing by providing an easy link for people to use.

7. Look at both sides of an issue

Posts covering the pros and cons of a particular issue, product, or service tend to be received very well, and they are usually a breeze to put together. Brainstorm and write down issues that tend to have significant advantages and disadvantages.

During the course of researching this kind of piece, you will become even more knowledgeable about your niche. In the post itself, speak directly to your audience. Ask them for their take on the issue. Through their contributions, you can develop even more fascinating fodder for your blog.

8. Go behind the scenes

Blog posts about your actual business should be kept to a minimum as they tend to be pretty yawn-worthy. From time to time, though, go ahead and give readers a glimpse of what makes your company tick.

Reserve these posts for behind-the-scenes topics your audience will actually care about. For example, share what your company does to prepare for a big trade show, or introduce a new employee who you suspect will be a real game-changer for the company.

9. Explain how to do something

How-to articles and blogs tend to do well because people overwhelmingly turn to the Internet for advice and instructions on accomplishing various things. If you can incorporate one of your products into a how-to post, all the better.

For example, perhaps there’s a special way to use one of your products few people know about, or maybe there’s a process people should follow to make the most of it.

Be as thorough as possible in your post. Explain it as meticulously as you can. Include videos and photos to drive home your point and to ensure people bookmark and share your article.

10. Interview people

Yep, I’m asking you to be a journalist again. Remember those thought leaders and industry experts from a previous tip? Interview one of them to create a full-fledged blog post about your niche or industry.

Thankfully, you don’t have to be in the same room as your interviewee to talk to them. Come up with a list of questions your audience would be curious about, and email it instead. You could also post the questions via Twitter or another social media channel.

11. Make an FAQ post

Since you’re already actively engaged with your niche and industry on social media–you are, right?–you can easily keep your finger on the pulse of what people are saying. More importantly, you can quickly figure out what they are asking.

Scour social media for questions from everyday people regarding your niche. Compile a frequently asked questions post to address them. You might even include links to questions on sites like Twitter and Facebook to gain a little link juice too.

12. Give readers the hard truth

I don’t care what niche or industry you cover. There are sure to be at least a few elephants in the room or subjects that people are generally afraid to broach. As long as you have something useful to say, go ahead and have at it.

Controversial posts shouldn’t be the bread and butter of your blog, but they can certainly stir up interest under the right circumstances. Tell it like it is in your blog from time to time to really wow your audience.

13. Share a case study

Blogs that explain how everyday people make use of a company’s products or service can be pretty engaging. However, resist the temptation to make something up. Wait until you have something truly special to share, and then share it.

Ideally, you should get permission from the client or customer to feature them, and include their input in the case study too. While the piece will obviously be promotional to some extent, write it in a factual, journalistic way to avoid alienating your audience.

14. Start a series or a regular feature

Some topics are so extensive that they can’t be covered adequately in a single post–not even a long-form one. When you run across one of these, consider breaking it up into a series for your readers. Create cliffhangers at the end of each one to keep them coming back for more.

You could also come up with a weekly or monthly feature for your blog. For example, you could highlight happenings regarding your niche in social media every Monday, or you could feature a new product or service every month.

15. Make a really long listicle

By now, we’re all familiar with the standard listicle, which typically contains 5-10 related points. This has been done so much that people don’t get very excited about it anymore.

Improve on the concept by coming up with a really long listicle that pertains to your niche. But do so only if the topic at hand is deep enough to warrant it, or you will end up with a bunch of similar-sounding points.

16. Stir controversy

Think of some common views or beliefs regarding your niche. You are sure to disagree with at least a few of them, so write posts expressing your viewpoints, challenging the accepted opinions.

Doing this will likely invite controversy, so be sure to write these posts in a tactful way. Don’t attack others. Instead, explain why you think the status quo has it all wrong, and challenge readers to convince you otherwise.

17. Debunk some myths

What are some common misconceptions or myths regarding your industry or niche? Compile a list, and then use it to create a really fascinating post for your audience.

Make sure you back up your claims, though. Otherwise, readers will lose their interest when they realize they’re reading the rants of someone who really doesn’t know what they’re talking about. Approach writing such an article with the intention of providing as much useful and usable information as possible.

18. Share customer success stories

With any luck, satisfied customers will occasionally contact you to express their appreciation. When this happens, ask them if you can feature their comments in a blog post for your business.

In this type of post, begin by describing the problem the customer was facing. Describe the product or service they used, and then explain how they were able to solve their issue by using it. If possible, include additional comments from the actual client to make the post especially engaging.

19. Perform research to delve deeper

At a certain point, you will exhaust the resources regarding facts and statistics concerning your niche. Avoid becoming repetitive, and conduct your own research.

This could mean something as simple as posting an online survey for your existing readers and sharing the results. However, you might even want to hire a market research firm for assistance. If you can present brand-new facts and information to the world, your blog will be better, and you will have a lot more to go on.

In your post, include visual representations of data to help people make sense of it. A simple pie chart or bar graph can make a huge difference.

20. Share a link roundup

As you run across interesting posts, memes, and other content regarding your niche, save them. After accumulating 10 or 20, write a link-roundup post featuring each one.

This is great for a few reasons. First, it forces you to stay up-to-date on your industry news and helps you bring relevant information to your audience. Second, it lets you branch out and opine about all kinds of content. Finally, it may even enhance your link-building strategy, which never hurts.


In a perfect world, none of us would ever have to cope with writer’s block.

The ideas would flow freely and continuously. Since that’s not the case, use this list of topics and ideas to kick-start your new blog.

When readers visit your new blog and are presented with an array of fascinating posts, they’re likelier to engage with it, bookmark it, and keep coming back for more.

And that’s exactly what you want to happen.

Have you already covered one of the ideas listed above? Which new ones are you excited to try?

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38 thoughts on “20 Fascinating Topics That Every New Blog Should Tackle”

  1. Chris Pontine says:

    Hey Neil,
    Great post.
    I have seen a huge increase with organic traffic by following #1
    “1. Write a long-form post”
    Chris Pontine

  2. Neil Patel says:

    Great job Chris, glad to hear that’s working for you

  3. Artem says:

    Good job, Nail. Your ideas are really helpful and useful. Thanks a lot from cold Russia))

  4. T Raven Meyers says:

    Love. Love. Love. Thanks for keeping me on point, once again! -T Raven (bows with gratitude)

  5. Neil Patel says:

    Haha thanks glad you enjoyed it T Raven

  6. Neil Patel says:

    Awesome! Be cautious with that step…

  7. Zaoul says:

    Great input Neil ! I read your every article but don’t know where to start and how to choose a niche for myself . Everyone has something to share but perhaps , as you have mentioned in the beginning the art of translating the knowledge into the readable content is something that makes people like me to stay back .
    But , yeah I am learning alot from you and may be someday I will learn that art .

  8. Neil Patel says:

    Thanks Zaoul, just keep at it and put in a lot of effort. Then that someday will be a lot sooner than you think.

  9. Abel Pardo says:

    I liked a lot your idea about sharing customers success stories. It can make a good impact,
    Thanks for sharing!

  10. Neil Patel says:

    It can make a huge impact. you’re welcome Abel

  11. Edwin Torres says:

    I like the behind the scenes angle type of blog post. I feel like that’s a personal touch that a lot of readers will connect with. Kind of like when Pat Flynn started doing “Income Reports”… no one else was doing that and they blew up pretty quick.

  12. Neil Patel says:

    Yeah it really gives you a sense of authenticity.

  13. Matt says:

    Hey Neil,
    In case you weren’t aware, several links in this post are broken. Specifically, any link that starts with https://intern.textbroker.com/. Also, I think your Facebook share count is broken.

  14. Neil Patel says:

    Thanks for the heads up Matt

  15. ocean games says:

    first i hate to write a content so today i read this article then i think now i will love to write a content thank neil

  16. Neil Patel says:

    Wow that was a big change!

  17. Megan McCarthy says:

    After years of freelance writing and creating content for my own business, I’ve discovered that most “writer’s block” is actually boredom. The problem with living and breathing the topic you write about is your brain will fall into a rut pretty quickly. By adding variety to your life (trying new things, going new places, etc.), you give your brain a break from the well-worn path it usually travels. The farther you step out of your comfort zone, the better.
    Great tips, Neil. But maybe you just need a night of karaoke.

  18. Nidhi Thakur says:

    Awesome Post!!
    I read your complete article, it’s very helpful for newbies as well as the professional bloggers. I really like Interview, Blog Commenting & Industry Experts Roundup post. And I think these tricks are increasing blog popularity easily.
    Thanks for sharing this post, I know some more trick that I didn’t know in past like FAQ post and customer success stories.
    I have a question:
    Q. How to convince to pro blogger for the interview?
    Because my blog is new and everyone wants to share his/her views only popular platform.

  19. Amit says:

    Hey Neil great post!
    I like to write detailed listicles and getting good results from listicles.

  20. Neil Patel says:

    Thanks Amit. Listicles are fun to write!

  21. karthikala says:

    I really like this learning more about this topic. keep sharing your information regularly for my future reference.

  22. Mindmingles says:

    Hi Neil,
    Well written once again, you rock alway buddy.

  23. Neil Patel says:

    Glad you liked it

  24. Magnum Telesystem says:

    Hi Neil ! Your tips are very useful and smart uuhh.
    Thanks for sharing this post!

  25. Neil Patel says:

    My pleasure

  26. Michale says:

    Nice post it helps me for increasing my traffic and post reach thanks buddy

  27. Neil Patel says:

    Glad you found it helpful Michale

  28. Amal says:

    Hey Neil
    15. Make a really long listicle
    Check the second hyperlink. It redirects to https://intern.textbroker.com/https://rabbut.com/how-to-write-a-listicle-people-will-actually-like/

  29. Neil Patel says:

    Thanks for the heads up Amal

  30. Velma says:

    What a great list. There’s definately a few ideas here I’d never considered. I love mind mapping and use them all the time. It’s a brilliant way to crystalize your ideas.

  31. Neil Patel says:

    Mind mapping is great and having that visual can make things so much more clear. Thanks for sharing Velma

  32. Matt Watson says:

    You are guru of SEO, Neil G Thanks

  33. Neil Patel says:

    You’re welcome Matt

  34. haddan says:

    nice postttt

  35. patel vaishali says:

    As a newbie blogger these all things will help me in my future blogging career. Thank you for sharing the valuable information.

  36. Moon says:

    Dear Neil bro, all the important tasks you mentioned for newbie bloggers but one thing really strange for me. Why long written content having got high marks in search engine. I think everyone want his search query in short answers. Please enlighten the perception of mine

  37. uthman Saheed says:

    Base on my knowledge, with long articles of 3000-4000 words, you will definitely be ranked for a lot of longtail keywords.

  38. Munna Hossain says:

    This is a great info. This article is really helpful for the new bloggers. They will get extra techniques from this article. Thank you sir for your thinking.

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